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Life Insurance for Rodeo Athletes.

Life Insurance for Rodeo Athletes.

During a typical life insurance application, most folks will, at some point, begin to ask themselves…

“Why would a life insurance company care if __________________?”

Now it could be because…

The applicant is wondering why it would matter if they have:

  • Filed for bankruptcy in the past two years?
  • Any plans on traveling outside of the United States in the 12 months?
  • Ever been convicted of a felony or misdemeanor
  • A brother (or some other immediate family member) has ever been diagnosed with cancer, heart disease, or diabetes?

But what doesn’t…

Seem to confuse all that many folks is why a life insurance company might be worried about insuring someone who actively works or participates in some type of “Rodeo Event” or “Rodeo Sport”.

This is why…

We wanted to take a moment and discuss what it might be like to apply for a traditional life insurance policy as some who does participate in rodeos so that we can answer some of the most common questions you may have about what it might be like when applying for a traditional life insurance policy.

Questions that will be addressed will include:

  • Can I qualify for a life insurance policy if I participate in a Rodeo Sport?
  • Why do life insurance companies care if I work or participate in a Rodeo Sport?
  • Why kind of questions will the insurance companies likely ask me?
  • What kind of rate can I qualify for?
  • What can I do to improve my chances of qualifying for the “best” life insurance policy?

So, without further ado, let’s dive right in.

Can I qualify for a life insurance policy if I participate in a “Rodeo Sport”?

Yes, some folks who work or participate in the rodeo industry can and will be able to qualify for a traditional life insurance policy. The only problem is that sometimes the policy that they can qualify will either cost more than what a person who doesn’t participate in these “types” of activities would or the policy may contain specific “exclusions” eliminating coverage related to one’s “rodeo activities”.

Why do life insurance companies care if I work or participate in a “Rodeo Sport”?

Pretty much any time someone chooses to engage in a profession or activity that would be considered by most to be dangers, it’s fair to say that most life insurance companies are going to be a little “bit” interested in it particularly if the activity in question requires someone to try and impose their will on a large and potentially dangerous animal.

And even though…

Working or participating in a rodeo might no be as dangerous as some other “adrenaline” charged activities such as:

That doesn’t mean that life insurance companies are going to be “OK” with it. After all, just knowing that someone participates in a “Rodeo Sport” really doesn’t tell us all that much about what you actually do now, does it?

Because the fact is…

There are many different rodeo events one can choose to specialize in, each of which has its own unique risk factors. For example, it may surprise you to know that bull riding is not the most dangerous rodeo sport. Bareback riding, in fact, is the most dangerous. Other events at the rodeo include:

  • Roping,
  • Team roping (aka “heading and heeling”),
  • Breakaway Roping,
  • Barrel Racing,
  • Goat Tying,
  • Steer Wrestling,
  • Steer Riding,
  • Bull Riding,
  • Bronc Riding,
  • Steer Roping,
  • Pole Bending.

As you can see…

There are quite a few different activities one can pursue as a “rodeo athlete.” This is probably why rodeo athletes have one of the highest injury rates of any sport, even football.

And while…

It is true that approximately half of all rodeo injuries occur during the bull riding events; many of the more serious injuries will occur several of the other events, particularly those involving bareback Riding. This is why, before any life insurance company is going to be willing to approve your application, they’re going to want to know more about what “type” of events you participate in and how frequently you do them.

Why kind of questions will the insurance companies likely ask me?

Typical questions you’ll likely be asked may include:

  • What event or events do you participate when competing at a rodeo?
  • Is this what you do for a living? Or do you just compete in amateur events?
  • How often do you compete in rodeos?
  • Have you ever been seriously injured in an event?
  • Do you belong to any unions or organizations that sanction the events you compete in?

These initial questions will usually help guide a life insurance company on whether or not they are going to need to learn more information about your activities before moving forward with your application.


We should not that athletes aren’t the only ones who may see their life insurance application affected because they work in and around rodeos. Volunteers, coaches, groundskeepers, vets, animal caregivers, and others around the animals may also be asked questions about their careers or passions. After all, you don’t necessarily have to climb on top of a bull or a wild horse to get hurt by one now, do you?

What kind of rate can I qualify for?

As one can see, many variables can come into play when determining what “kind” of rate someone who likes to participate in rodeos might qualify for. This is why it’s next to impossible to know for sure what “kind” of right you might be able to qualify for without first speaking with you directly. 

That said, however, what we have found here at IBUSA is that most Rodeo Athletes will fall into one of four categories.

Four general categories most Rodeo Athletes will fall into.

Category #1

The first group you may end up in will be those who are simply flat-out and denied coverage. Now we have to be honest with you that this doesn’t happen all that often, but if it turns out that you are a Professional Rodeo Performer, it is conceivable that you may be denied coverage. 

This is especially so if you apply with a life insurance company that tends to be a bit more “strict” when it comes to ensuring “dangerous” career or hobby.

Category #2

The second “category” that you may be able to qualify for will be one where you are approved, but you have to pay a “surcharge” due to your rodeo activities. And unfortunately, this “surcharge” can be quite significant!

Category #3

The third category that you might be able to qualify for would be a Standard or normal rate. 

This may just be fine with you; if this is all your health would allow you to qualify for. However, if you are in great shape, being forced to pay a Standard rate simply because you participate in rodeos might be a tough pill to swallow.  

Category #4

The last category you might be able to qualify for would be a Preferred or Preferred Plus rate, with an exclusion to your policy that if you were to die due to some accident directly related to a rodeo event or activity, your life insurance policy would NOT pay a death benefit.

And while…

This may seem like a total rip off, what you might find is purchasing a policy like this and combining it with a low-cost Accidental Death Policy that would provide coverage if you die from a rodeo accident could be your best bet provided that they accidental death policy that you are considering doesn’t also have some type of exclusion for deaths occurring while participating in a “rodeo event”.

*** Important Note ***

While Accidental Death Policies are designed to provide coverage against dying in an accident, many will have exclusions for deaths caused by participating in dangerous activities such as those commonly preformed at a rodeo. For this reason, please be sure that you confirm with the insurance company directly that you would be covered if you died while competing or practicing for a rodeo event.

This is why…

It’s so important to work with a true life insurance professional because even though you may be perfectly healthy because you do like to participate in rodeos, your life insurance application will become a bit “complicated”.

This brings us to the last topic that we wanted to discuss here today, which is…

 What can I do to improve my chances of purchasing the “right” life insurance policy for me?

In our experiences here at IBUSA, we’ve found that usually, the “best” approach in helping someone find the “best” life insurance policy for them is to first:

  • Fully understand what an individual is trying to achieve by purchasing their life insurance policy.
    • Are you looking to:
      • Cover the cost of a mortgage?
      • Replace lost wages?
      • Protect a child or spouse?
      • Or just cover one’s final expenses?
  • Then provide one with plenty of options to choose from so that you’re not limited to just one or two different options.

This is why…

We here at IBUSA choose to work with so many different life insurance companies so that when it comes time to help you decide “which” life insurance company is going to be the best for you, we don’t have to apply a…

“One Size Fits All”

Approach. Instead, we can make dozens of different life insurance companies compete for your business.

So, what are you waiting for? Give us a call today and experience the IBUSA difference.

4 comments… add one
  • Patricia March 10, 2023, 1:36 pm

    Hey, just touching base with you guys wondering if you could help it point me in a direction.
    We have a team of 15 kids coming from Australia to compete at Junior World finals in Las Vegas.
    They will be rough stock competitors and need health insurance to cover them.
    Do you do this or know of someone who does?

    • IBUSA March 10, 2023, 1:48 pm


      Unfortunately, we don’t offer any health insurance, so we wouldn’t know how to advise you in your search.

      That said, we wish you the best of luck in Vegas!


  • PAUL B. May 5, 2023, 7:39 am

    Dear Sir/Ma’am,

    Can we seek your assistance please?

    Our son (age 19) is doing a 30 day Rodeo/Bullriding Course in Texas in August. Can he get insurance/medical cover for this please and if so, how much would this cost? (We are UK citizens).

    Many thanks for your help – much appreciated. Regards, Paul Burns

    • IBUSA May 8, 2023, 6:36 am


      Your situation provides a few unique challenges for us. First, we only focus on life insurance policies here at IBUSA, so we wouldn’t have any experience helping people find medical insurance. Second, while it’s possible for foreign citizens to be able to qualify for life insurance within the United States, it’s often a complex drawn out process which given the fact that you’re looking for coverage to be in place by August would probably make that impossible too.

      Perhaps, the organizers of your son’s event might have a “group” or “participant” option you might consider.

      Thanks and good luck!


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