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Top 10 Best Life Insurance Companies in the United States

top rated life insuance companies in the U.S.

There are over 800 life insurance companies out there. With so many to choose from how do you know which ones represent the best life insurance in the U.S.?

You may be asking, who are the top ten life insurance companies in the U.S.? Or, who are the top rated companies in terms of financial strength? Or even, who are the biggest life insurance companies?

A lot of people have different ways of defining “best” and you will find a lot of different opinions when you search for the best life insurance. You might even find that in the battle between term life vs permanent life insurance, that the “best” company or policy is the one that does not require a medical exam.

Using our experience as independent agents, client feedback, financial ratings, policy types, underwriting criteria and innovation, we have compiled our Top 10 list of the Best Life Insurance Companies in the U.S.

Before we begin, we must mention one thing: there are dozens of amazing life insurance companies out there, they all are competing for YOUR business and depending on your situation, the best life insurance company for you might not be on our list. When determining the best life insurance company for you, consider the following:

  • How much coverage do you need?
  • What is your main reason or need for purchasing coverage?
  • Do you have a pre-existing medical condition?
  • Are you at high-risk for certain genetic diseases?
  • Do you require any special life insurance riders?
  • Are you buying insurance to help you get a business loan?

Knowing the answers to these questions will help you find the best life insurance companies in the U.S. as long as you choose an independent life insurance broker, such as insurancebrokersusa.com, that can align you with the right company based on your specific need.

The Best Life Insurance Company in 2017

Looking over the data for 2016 will help us answer who the top companies are as we enter a new year. The best companies for 2015 were not all the same companies for 2016. And the best companies for 2016 will not necessarily be the best for 2017.

In fact, our list of the top 10 companies below will likely change a few times as the year progresses, because we are always on the lookout for the most innovative companies, offering the top policies, including no exam life insurance, in the marketplace!

Here are our current picks for the Top Companies in 2017:


  1. AIG
  2. Assurity
  3. Banner Life
  4. MetLife BrightHouse Financial
  5. Mutual of Omaha
  6. North American Company
  7. Protective
  8. Prudential
  9. SBLI
  10. Transamerica


Without question, AIG Life made it on our list. Why? For a few reasons:

AIG has flexible underwriting. They often underwrite clients that other life insurance companies refuse to consider.

AIG Life offers specific term life insurance policies by year. Rather than only increments of five, you can buy a policy for 15-30 years. Want a policy for 16 years? No problem! 22 years? Yep, they can do that. This is great for people who have very specific needs and desire to tailor their policy accordingly.

AIG Life is great when it comes to Guaranteed Universal Life Insurance. If you want permanent insurance without the big sticker price of whole life, AIG’s GUL policy is a great option.

For more, please check out our review of AIG life insurance.

assurity life insurance company logoASSURITY

The best thing about Assurity Life insurance company is that it is for the people by the people. That means they aren’t just trying to ram up the numbers for the shareholders. Instead, they are trying to do a good job for all of the company’s policyholders.

Assurity has three great term and permanent policies worth mentioning here:

LifeScape NonMed term 350
  • Medical Exam: No
  • Ages Available: 18-65 years
  • Face Amounts: $50,000-$350,000
  • Term Length: 10, 15, 20, and 30 years
LifeScape Term 350Plus
  • Guaranteed: Yes
  • Ages Available: 18-74 years
  • Face Amounts: $350,000 and up.66-74 years older: $100,000 and up
LifeScape Whole Life Insurance
  • Cash Value: Yes
  • Ages Available: 0-85 years
  • Face Amounts: $10,000 and up

Please read our Assurity life insurance review for more.


Banner Life is owned by Legal and General. This company has an A+ rating and is usually very affordable.

Banner Life is on our top ten life insurance companies list because:
  • Renewable and convertible policies up until age 90 or 95, depending on the policy
  • Great prices including some of the most competitive table rates
  • Accelerated death benefit rider for free
  • Especially great at underwriting policies for people with Type 1 diabetes or Type 2 diabetes

Check out our Banner Life review for more.


MetLife’s retail life insurance company is Brighthouse Financial which has an A rating from A.M. Best.

MetLife is a household name and has been for a long time. But just being a household name isn’t the only reason they are on our list; they’ve earned it. However, in January 2016, MetLife separated its retial business and now sells to the general public under the Brighthouse Financial brand. Brighthouse is still a great life insurance company because:

  • They have different types of life insurance policies
  • They are great for military personnel and families
  • Fantastic underwriting for Marijuana users; do you hear us Colorado, California, Nevada, Massachusetts, Maine, Alaska, Oregon and Washington!

To know more about MetLife, check out our full Brighthouse Financial review.


This company is great at helping clients who might not have the best chance at a good rate at another company. They use their Fit Underwriting Credit Program to give people a better health class rating. Mutual of Omaha has 14 lifestyle and health credits that can make it easier to get a good rate.

Mutual of Omaha has a range of policies including:
  • Simplified Issue
  • Term Life
  • Universal Life
  • Whole Life

This is a great life insurance company and many people choose them each year. Learn why by reading this review of Mutual of Omaha.


A.M. Best gave North American Company an A+ rating in June of 2015. Since then, they’ve been turning more and head heads!

North American Company is on our best life insurance companies list because:
  • They have a great range of products including some of the best indexed universal life insurance policies.
  • Very competitive pricing.
  • North American has amazing customer service.

Find out more about North American Company here.


Another stellar company not just in our eyes, but also according to A.M. Best’s stringent rating system. A.M. Best rated Protective Life an A+.

Protective Life is repeatedly one of the most affordable term life insurance policy options for a lot of people. Protective Life may be your best bet too if you are looking for a solid financial insurance carrier with some of the best rates in the marketplace for fully underwritten policies. And if the company’s awesome pricing was not already too good to be true, you can always add the income provider rider to get even lower rates.

Income Provider Rider: This is one of the most important riders Protective Life offers – something that truly sets them apart. If you are okay with your beneficiaries getting the death benefit in installments rather than a lump sum, then you can get an even lower premium. The good news is the payments to your beneficiary are spread out over time, so that younger beneficiaries hopefully won’t burn through the money all at once.

Check out our Protective Life review for more.


Prudential is another company with an A+ rating from A.M. Best which speaks to the company’s ability to meet ongoing financial obligations.

Prudential is also known as Pruco or The Rock. This is another household name; even if you’ve never used any services offered by Prudential Financial, you probably know someone who has. Prudential life insurance is great for specific niches in the world of life insurance.

Prudential may be the best choice for you if you:
  • Travel to exotic locales,
  • Use tobacco,
  • Survived cancer,
  • Have some DUIs, or
  • Have diabetes

Check out our Prudential Life Insurance review for more.


Another top notch life insurance company is SBLI. We aren’t alone in thinking that, either; A. M. Best rated SBLI an A+.

These guys are really great at innovative underwriting offering some of the best simplified issue term life insurance policies.

SBLI’s other strengths include:
  • Great customer service
  • Affordable prices most of the time
  • Annual Renewable Term (ART) policies are available if you want coverage for a shorter term (such as if you need to get life insurance for small business loan eligibility)

Please visit our SBLI life insurance review for more on this top company.


Last but not least: Transamerica. We love Transamerica and recommend them to a lot of clients. This is another company that has an A+ rating from A. M. Best.

Transamerica has a no medical exam policy that has a pretty high face amount: $249,999.

Some of the other strengths that put Transamerica on our top ten life insurance companies list include:
  • Great life insurance for people 55 and above
  • Fantastic living benefits life insurance rider options such as:
    • a disability rider,
    • terminal illness rider,
    • chronic illness rider and
    • critical illness rider
Transamerica offers a wide variety of life insurance policies including:
  • Term Life
  • Whole Life
  • Universal Life
  • Variable Universal Life
  • Final Expense Life

Find out more in our Transamerica life insurance review.


As you can see, there are some great life insurance companies out there. Which one is best for you? That all depends on what policy you need, your health and lifestyle, and your specific goals and desires.

Want to get the most up to date information about the top life insurance companies and more importantly, the best life insurance policy for you? Give us a call today or enter your information for online life insurance quotes.


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