If you’re a smoker, finding affordable life insurance can feel like an uphill climb—but it doesn’t have to be. We’ve reviewed rates from more than 50 top companies to see which ones offer the best coverage and pricing for smokers. This guide explains how smoking impacts your premiums, which insurers are most flexible, and proven strategies to help lower your rates.
Below, you’ll find a breakdown of the companies that consistently offer competitive policies for smokers, so you can compare your options and choose the coverage that fits your needs without overpaying.
How to use this guide:
- Discover which companies offer the most competitive smoker rates
- Learn money-saving strategies that can cut your premiums by 30-50%
- Understand how different smoking habits affect your rates
- Get expert tips on improving your insurability
Expert Insight: While smokers typically pay 2-3 times more for life insurance, choosing the right company and strategy can save thousands of dollars over the life of your policy. Some companies are significantly more lenient with occasional smokers or those who’ve recently quit.
Why Do Smokers Pay More for Life Insurance?
Key insight: Insurance companies base smoker rates on statistical life expectancy data showing smokers have significantly higher mortality risks across all age groups.
Smoking Impact on Life Expectancy
| Risk Factor | Increased Risk | Premium Impact |
|---|---|---|
| Heart Disease | 2-4x higher | Major driver of rates |
| Stroke | 2-3x higher | Significant factor |
| Cancer | 10-20x higher | Primary rate driver |
| Overall Life Expectancy | 10-12 years shorter | 200-300% higher premiums |
Good News for Smokers
Despite higher rates, smokers can still secure quality life insurance coverage. The key is finding companies with competitive smoker programs and implementing strategies to minimize premium costs while maximizing coverage value.
Top 7 Money-Saving Strategies for Smokers
Key insight: These proven strategies can reduce your life insurance premiums by 30-50% while still securing the coverage you need.
1Apply Before You Quit
If you’re planning to quit smoking, apply for coverage first. This locks in current rates and allows you to request non-smoker rates after 12 months of being tobacco-free, rather than starting the application process later when you might face different underwriting standards.
2Shop Multiple Companies
Smoker rates vary dramatically between insurers. Some companies offer “preferred smoker” rates that can be 40-60% lower than standard smoker rates. Pacific Life and Prudential often have the most competitive smoker programs.
3Consider Term Over Permanent
Term life insurance offers the most cost-effective coverage for smokers. A 20-year term policy allows time to potentially quit smoking and secure better permanent coverage later, while providing maximum coverage during your highest-risk years.
4Optimize Your Health Profile
Focus on controllable health factors: maintain healthy weight, exercise regularly, manage blood pressure and cholesterol. These improvements can qualify you for “preferred smoker” rates instead of “standard smoker” rates.
5Time Your Application Strategically
Apply when you’re in the best health possible. Even minor health issues combined with smoking status can push you into higher rate classes. Schedule your medical exam when you’re feeling well and avoid applying during illness.
6Leverage Group Coverage
Maximize employer-provided group life insurance, which typically doesn’t differentiate between smokers and non-smokers. Use this as a base and supplement with individual coverage for additional protection.
7Work With Specialized Agents
Independent agents who specialize in smoker coverage know which companies offer the best rates for different smoking patterns. They can often secure better rates than going directly to insurance companies.
“I helped a 45-year-old client who smoked a pack per day save $2,400 annually by switching from Northwestern Mutual to Pacific Life and optimizing his health profile. The same coverage amount, but Pacific Life’s preferred smoker rates were 45% lower for his specific situation.”
– InsuranceBrokers USA – Management Team
Top 10 Life Insurance Companies for Smokers
Key insight: These companies offer the most competitive smoker rates, flexible underwriting, and specialized programs designed for tobacco users.
1Best Overall for Smokers: Pacific Life
Why Pacific Life Leads for Smokers
Pacific Life offers some of the industry’s most competitive smoker rates through their advanced risk assessment programs. They recognize that not all smokers present the same risk profile and price accordingly, with preferred smoker rates up to 50% lower than standard smoker classifications at other companies.
Real-World Example
Sarah, a 40-year-old occasional smoker (5 cigarettes daily), secured a $500,000 20-year term policy with Pacific Life for $89/month. The same coverage with her previous insurer cost $156/month – saving her $804 annually.
Best For:
- Light to moderate smokers with good overall health
- Those seeking preferred smoker rate classifications
- Applicants with controlled health conditions
- Smokers planning to quit within policy term
2Most Flexible Underwriting: Prudential
Prudential’s Smoker-Friendly Approach
Prudential’s underwriting team takes a nuanced approach to smoker applications, considering factors like smoking frequency, overall health status, and family history. Their “table rating” system allows for more precise risk pricing rather than broad smoker categories.
Best For:
- Heavy smokers seeking coverage
- Smokers with complex health histories
- Those needing large coverage amounts ($1M+)
- Business owners requiring key person coverage
3Fastest Approval for Smokers: Lincoln Financial
Lincoln’s Speed Advantage
Lincoln Financial’s accelerated underwriting program includes smokers, allowing for faster approvals without sacrificing competitive rates. Their technology-driven approach can provide decisions within 48-72 hours for qualified smoker applicants.
Real-World Example
Mike, a 35-year-old smoker, needed coverage quickly for a mortgage application. Lincoln Financial approved his $750,000 term policy in just 3 days, compared to 4-6 weeks with traditional underwriting at other companies.
4AIG – Best for Heavy Smokers
Competitive rates for pack-a-day smokers, flexible health requirements
5Transamerica – Senior Smoker Specialist
Excellent options for smokers over 50, simplified issue products
6Principal Financial – Term Smoker Rates
Highly competitive term life rates for all smoker categories
7Banner Life – No-Exam Options
Simplified issue policies available for smokers up to age 65
8Mutual of Omaha – Guaranteed Issue
Guaranteed acceptance policies for smokers with health issues
9Foresters Financial – Affordable Options
Budget-friendly smoker rates with strong financial backing
10Globe Life – Direct-to-Consumer
Simple application process, immediate coverage options for smokers
Smoker vs Non-Smoker Rate Comparisons
Key insight: Understanding the premium difference helps you make informed decisions about coverage amounts and policy types.
Monthly Premium Comparison – $500,000 20-Year Term
| Age/Gender | Non-Smoker | Preferred Smoker | Standard Smoker | Premium Difference |
|---|---|---|---|---|
| Male, Age 35 | $28 | $89 | $142 | 3-5x higher |
| Female, Age 35 | $24 | $76 | $118 | 3-5x higher |
| Male, Age 45 | $52 | $165 | $248 | 3-5x higher |
| Female, Age 45 | $44 | $134 | $198 | 3-4.5x higher |
| Male, Age 55 | $165 | $425 | $612 | 2.5-3.7x higher |
*Rates based on Pacific Life preferred and standard smoker classifications
Money-Saving Insights
- Preferred Smoker rates can be 40-60% lower than standard smoker rates
- Quitting smoking for 12 months typically qualifies you for non-smoker rates
- Age makes a bigger difference for smokers – apply as early as possible
- Women generally pay 15-20% less than men in the same smoker category
- Term life offers the best value for most smokers vs permanent coverage
Application Tips to Secure Better Rates
Key insight: How you present your smoking habits and overall health profile can significantly impact your rate classification and approval odds.
Honesty is Critical
Never lie about smoking status on your application. Insurance companies test for nicotine and cotinine during medical exams, and dishonesty voids your policy. Instead, focus on presenting your smoking habits in the most favorable light while remaining truthful.
✓ DO: Optimize Your Application
- Be specific about smoking frequency (e.g., “5 cigarettes per day” vs “occasional smoker”)
- Highlight any reduction in smoking habits over time
- Emphasize good health in other areas (exercise, diet, preventive care)
- Schedule medical exam when feeling your best
- Mention any quit attempts or smoking cessation programs
- Apply with multiple companies simultaneously for rate comparison
✗ DON’T: Common Application Mistakes
- Underestimate or hide your actual smoking frequency
- Apply when dealing with other health issues
- Rush the application without shopping multiple companies
- Assume all companies classify smoking the same way
- Ignore the medical exam preparation recommendations
- Apply for more coverage than you can afford long-term
Pro Tip: Medical Exam Preparation
Schedule your exam for mid-morning when you feel most energetic. Avoid caffeine, get good sleep the night before, and maintain your normal routine. Don’t try to dramatically change habits right before the exam – consistency in your health profile is more important than short-term improvements.
Frequently Asked Questions
How long after quitting smoking can I get non-smoker rates?
Direct answer: Most insurance companies require 12 months of being tobacco-free to qualify for non-smoker rates, though some may require up to 24 months.
The key is documentation – keep records of your quit date and consider working with your doctor to document your tobacco-free status. Some companies offer rate reductions after 6 months, even if full non-smoker rates require a full year.
Do vaping and e-cigarettes count as smoking for life insurance?
Direct answer: Yes, virtually all life insurance companies classify vaping, e-cigarettes, and any nicotine use as tobacco use, subject to smoker rates.
This includes nicotine gum, patches, and other nicotine replacement therapies if used regularly. Some companies are beginning to differentiate between traditional cigarettes and vaping, but most still group all nicotine products together for rating purposes.
What’s the difference between preferred smoker and standard smoker rates?
Direct answer: Preferred smoker rates are typically 40-60% lower than standard smoker rates and are available to smokers with good overall health profiles.
Preferred smoker classification considers factors like smoking frequency, overall health, family history, and lifestyle. Light smokers (less than 10 cigarettes per day) with good health metrics often qualify for preferred rates, while heavy smokers or those with health issues receive standard smoker rates.
Can I get life insurance if I smoke marijuana?
Direct answer: Yes, but policies and rates vary significantly between companies. Some treat marijuana like tobacco, others have separate classifications.
Occasional marijuana use (1-2 times per week) may not affect rates with some insurers, while daily use typically results in smoker rates. Medical marijuana use is often viewed more favorably than recreational use. Be honest about usage patterns and frequency.
Should I buy coverage now as a smoker or wait until I quit?
Direct answer: Buy coverage now. You can always request rate reductions after quitting, but waiting risks health changes or becoming uninsurable.
Most policies include provisions allowing rate reductions after demonstrating tobacco-free status. Waiting to apply means risking health changes, aging into higher rate categories, or facing unexpected life events without coverage. Secure coverage now and optimize rates later.
How much life insurance should smokers carry?
Direct answer: Smokers should consider 10-12 times annual income rather than the typical 8-10 times, due to higher mortality risks and shorter potential earning years.
Calculate: Current debts + mortgage balance + 5-7 years of family expenses + children’s education costs + final expenses. Smokers may want higher coverage to account for increased health risks and potential for shortened life expectancy affecting long-term financial planning.
Get Competitive Smoker Quotes Today
Our specialists work with all the top companies offering competitive smoker rates. We’ll compare options and secure your best available rates within 24 hours.
Call 888-211-6171 Now
Licensed agents specializing in smoker coverage available Monday-Friday 8 AM – 8 PM EST
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Disclaimer: This article provides general information for smokers seeking life insurance and should not be considered personalized insurance advice. Rates vary by state, individual health profiles, and smoking patterns. InsuranceBrokers USA is licensed in multiple states and represents the insurance carriers mentioned in this guide. Smoker classifications and rates are subject to underwriting approval.

