🎯 Bottom Line Up Front
This comprehensive comparison examines Fidelity Life Association and Assurity Life Insurance Company side-by-side across key factors: financial strength, product offerings, underwriting approach, approval speed, pricing strategy, customer service, and ideal customer profiles. We’ll explore each company’s distinct strengths and help you determine which insurer aligns better with your specific life insurance needs and application preferences.
Understanding Fidelity and Assurity: Company Overview
Key insight: Fidelity operates as a broad-market insurer serving ages 18-85 with final expense specialization. Assurity operates as a mutual company serving ages 18-75 with accelerated underwriting and a diverse term/permanent focus.
Fidelity Life Association
Fidelity Life Association was founded in 1896 and is headquartered in Illinois. With over 125 years of continuous operation, Fidelity has established a strong track record serving multiple market segments with diverse life insurance products. The company operates with a focus on accessibility and streamlined processes through its RAPIDecision brand, emphasizing fast decisions and digital convenience. Fidelity serves younger applicants seeking term coverage, seniors needing permanent options, and those in final expense situations. The company is owned by Vericity and operates across most U.S. states with products tailored for different age groups and coverage needs.
Fidelity Life Association
- Founded in 1896 (128 years)
- Broad-market focus
- Headquartered in Illinois
- Licensed in 48 states + D.C.
- A- (Excellent) from A.M. Best
- Owned by Vericity
- Final expense specialist
Assurity Life Insurance Company
- Founded in 1890 (135 years)
- Mutual company focus
- Headquartered in Nebraska
- Licensed in 49 states + D.C.
- A- (Excellent) from A.M. Best
- Policyholders own the company
- Certified B Corporation
Assurity Life Insurance Company
Assurity Life Insurance Company was founded in 1890 and is headquartered in Lincoln, Nebraska. Created from the 2007 merger of three insurance companies with roots dating to the late 1800s, Assurity operates as a mutual company—meaning policyholders own the company rather than shareholders. Assurity is a Certified B Corporation, legally required to weigh the impact of business decisions on society. Managing over $22 billion in life insurance in force with $2.6 billion in assets, Assurity specializes in accessible coverage through accelerated underwriting. The company serves ages 18-75 with emphasis on fast decisions, flexible products, and simplified processes. Licensed in 49 states plus D.C.
Business Model Difference
Fidelity: Operates as a broad-market life insurer serving ages 18-85 with diverse products including term, whole life, senior-focused coverage, and strong final expense specialization. Technology-driven with RAPIDecision streamlined processes and emphasis on accessibility across all age groups.
Assurity: Operates as a mutual company serving ages 18-75 through accelerated underwriting and diverse term/permanent options. Strong emphasis on fast decisions, policyholders owning the company, and commitment to social responsibility. Focuses on flexibility and accessibility for diverse underwriting situations.
Financial Strength and Stability Comparison
Key insight: Both companies maintain identical financial ratings from A.M. Best. Both hold A- (Excellent) ratings, demonstrating equally strong financial stability and proven ability to honor claims obligations.
| Metric | Fidelity Life | Assurity Life | What It Means |
|---|---|---|---|
| A.M. Best Rating | A- (Excellent) | A- (Excellent) | Identical financial stability |
| Outlook | Stable | Stable | Both are positioned for continued success |
| Years in Business | 128 years | 135 years | Both demonstrate remarkable longevity |
| Life Insurance in Force | Significant portfolio | $22+ billion | Both manage substantial assets |
| Claims Record | Reliable payment history | Reliable payment history | Both process claims reliable |
Financial Stability Verdict
Both companies are equally strong financially. Both hold identical A- (Excellent) ratings from A.M. Best, reflecting equivalent financial stability and claims-paying ability. Both have demonstrated the ability to operate successfully for over a century. Both are trustworthy insurers you can rely on to honor policy obligations.
Product Offerings: What Each Company Provides
Key insight: Fidelity emphasizes final expense specialization across a broad age range. Assurity emphasizes diverse term and permanent options with flexible underwriting.
Fidelity Life Products
| Product | Age Range | Coverage/Features |
|---|---|---|
| RAPIDecision Term Life | 18-65 years | $50K-$2M, 10/15/20/30 years |
| Senior Term (No-Exam) | 50-70 years | $10K-$150K, 10/20/30 years |
| Whole Life | 50-85 years | $10K-$150K, lifetime coverage |
| Guaranteed Issue | 50-85 years | Guaranteed acceptance, graded benefits |
| Final Expense Plan | 50+ years | $5K-$40K, simplified underwriting |
Assurity Life Products
| Product | Type/Features | Age Range & Limits |
|---|---|---|
| Term with Accelerated Underwriting | 10/15/20/30 years, no exam | $25K-$1M (18-50), $500K (51-65), $100K (66-75) |
| Whole Life (Protect+ / Perform+) | Lifetime, cash value, living benefits | 15 days-85, convertible to age 65 |
| Universal Life | Flexible, renewable to 121 | $25K+, multiple underwriting classes |
| Single Premium Whole Life | One-time payment, lifetime coverage | Asset transfer, legacy planning |
| Return of Premium Option | Returns premiums if outlive term | 20- and 30-year terms only |
Fidelity’s Strength: Final Expense Focus
- Dedicated final expense products
- Ages 18-85 coverage
- Senior term without exam
- Guaranteed issue options
- Simplified underwriting
- Wide product range
Assurity’s Strength: Term/Permanent Diversity
- High coverage amounts available
- Accelerated underwriting
- Universal life options
- Return of Premium rider
- Convertible policies
- Living benefits available
Underwriting & Accelerated Approval Technology
Key insight: Fidelity uses RAPIDecision streamlined technology. Assurity emphasizes accelerated underwriting for diverse products. Both deliver fast approvals through different approaches.
Approval Technology & Speed
| Factor | Fidelity Life | Assurity Life |
|---|---|---|
| Technology Platform | RAPIDecision streamlined | Accelerated underwriting |
| Typical Approval Speed | Minutes to same day | Instant to days |
| Medical Exam | Varies by product | Usually not required |
| Accelerated Coverage Limit | $150K (Senior Term) | Up to $1M (ages 18-50) |
| Age Limit for Fast Approval | Varies by product | 18-65 (full accelerated) |
| Convertibility | Available on some products | To age 65-70 on term |
Fidelity’s Technology Approach
RAPIDecision streamlines the application process through digital efficiency and accessibility. Emphasis on a user-friendly online experience. Works well for direct consumer interaction. Strong for digital-first applicants seeking convenience.
Assurity’s Technology Approach
Accelerated underwriting uses public data and database checks for instant decisions across all product types. Works with an agent or a direct channel. Instant turnaround for qualified applicants. Strong for those prioritizing fast approval over extensive questioning.
Pricing Philosophy and Value Comparison
Key insight: Fidelity emphasizes final expense affordability across age groups. Assurity emphasizes competitive rates for diverse term and permanent coverage.
Both companies offer competitive rates within their respective specialties. Actual pricing is highly individualized based on age, health, state, and coverage amount.
Sample Rate Comparison: Term Life Coverage
| Age/Profile | Fidelity (Approx.) | Assurity (Approx.) | Note |
|---|---|---|---|
| 40-year-old, $250K/20-year, good health | $22-32/month | $20-30/month | Both competitive |
| 55-year-old, $15K/10-year, some conditions | $18-28/month | $16-26/month | Assurity competitive |
| 70-year-old, $25K burial, multiple conditions | $28-45/month | N/A – age limit | Fidelity advantage |
Important Pricing Notes
These are approximate ranges for illustration purposes only. Actual rates vary significantly based on detailed health information, medications, driving record, state, and specific needs. Both companies offer competitive pricing within their specialties. Get personalized quotes from both for an accurate comparison.
Value Beyond Price
Fidelity’s Value Proposition
- Broad Age Coverage: Ages 18-85 for diverse life stages
- Final Expense Expertise: Dedicated specialization in burial insurance
- Senior Focus: Products designed for ages 65-85
- Digital Access: RAPIDecision online convenience
- Diverse Solutions: One carrier for multiple needs
Assurity’s Value Proposition
- Fast Decisions: Accelerated underwriting across products
- High Coverage Available: Up to $1M no-exam for younger applicants
- Product Flexibility: Term, permanent, conversion options
- Mutual Ownership: Policyholders own the company
- B Corporation Status: Commitment to social responsibility
Target Markets: Who Each Company Serves Best
Key insight: Fidelity serves ages 18-85 with a final expense emphasis. Assurity serves ages 18-75 with a diverse term/permanent focus.
Fidelity’s Ideal Customers
- Ages 50-85 (senior focus)
- Seeking final expense coverage
- Ages 50-70 needing term without exam
- Prefer digital, streamlined process
- Want one carrier for multiple needs
- Ages 65+ priority
Assurity’s Ideal Customers
- Ages 18-65 (accelerated underwriting)
- Ages 66-75 (full underwriting available)
- Want instant decisions
- Seeking term or permanent coverage
- Prefer high coverage amounts
- Value fast approval process
Detailed Scenario Analysis
Scenario 1: 42-Year-Old Professional, Need $400K Term, Good Health
Better with Assurity — Assurity’s accelerated underwriting delivers instant decisions. Can get up to $1M no-exam coverage. Perfect for someone in Assurity’s sweet spot (ages 18-50).
Scenario 2: 72-Year-Old, Wants $15K Burial Insurance, Diabetes
Better with Fidelity — Fidelity serves to age 85 with a final expense specialty. Assurity’s age limit is 75. Fidelity is designed specifically for this situation.
Scenario 3: 58-Year-Old, Seeking $100K Permanent Coverage, No Exam
Better with Assurity — Assurity offers universal life and whole life without an exam. Accelerated underwriting still applies to age 65. Good permanent options.
Scenario 4: 68-Year-Old, Wants Senior Term Income Replacement
Better with Fidelity — Fidelity’s Senior Term (ages 50-70)is specifically designed for this. $10K-$150K without exam for ages 50-70. Assurity term not available for age 68.
Customer Service and Application Experience
Key insight: Fidelity emphasizes digital, streamlined convenience. Assurity emphasizes fas,t accelerated decisions with agent support available.
Application Process Comparison
| Factor | Fidelity Life | Assurity Life |
|---|---|---|
| Online Quote | Available direct | Through agents or direct |
| Online Application | Digital-first streamlined | 100% electronic e-App |
| Approval Speed | Minutes to the same day | Instant to days |
| Portal / Account Management | Online access available | MyAssurity online portal |
| Customer Service | Digital-focused | Agent-supported, phone/online |
| Financial Rating | A- (Excellent) | A- (Excellent) |
Understanding Both Approaches
Fidelity emphasizes digital convenience with streamlined processes and direct online interaction. Assurity emphasizes accelerated decisions with agent support available through e-App technology. Fidelity is better for those who prefer self-service digital; Assurity is better for those who want instant decisions with agent guidance available.
Advantages of Choosing Fidelity
Key insight: Fidelity’s strengths center on final expense specialization, broad age coverage (18-85), and senior-focused products.
Fidelity’s Core Advantages
- Final Expense Expertise: Dedicated specialization in burial insurance
- Broad Age Range: Coverage for ages 18-85, the entire lifespan needs
- Senior Focus: Products specifically designed for ages 65-85
- Senior Term Unique: RAPIDecision Senior Term (ages 50-70) without exam
- Diverse Products: Term, whole life, guaranteed issue, final expense
- Strong Financial Rating: A- Excellent from A.M. Best
- Digital Streamlined: RAPIDecision online convenience
When Fidelity is the Smart Choice
You’re Age 70-85
Fidelity’s Specialty: Fidelity serves through age 85. Assurity’s limit is age 75. Significant advantage for anyone 76+.
You Need Final Expense Coverage
Core Focus: Fidelity specializes in final expense insurance. Products specifically designed for burial costs. Simplified underwriting for this purpose.
You Want a Senior Term Without an Exam
Unique Product: Fidelity’s Senior Term (ages 50-70) offers $10K-$150K without medical exam. Income replacement for older workers. Assurity doesn’t offer this.
Advantages of Choosing Assurity
Key insight: Assurity’s strengths center on accelerated underwriting, high coverage amounts, and diverse term/permanent options.
Assurity’s Core Advantages
- Accelerated Underwriting: Fast, instant decisions across all products
- High Coverage Amounts: Up to $1M no-exam for ages 18-50
- Diverse Permanent Options: Universal life and whole life are available
- Return of Premium: Unique rider option available
- Convertibility: Convert term to permanent without exam
- Mutual Ownership: Policyholders own the company
- B Corporation: Certified commitment to social responsibility
When Assurity is the Smart Choice
You’re Ages 18-65 Seeking Instant Decisions
Perfect Fit: Assurity’s accelerated underwriting delivers instant or same-day approvals. Perfect for this age range. Full acceleration available.
You Need High Coverage Without Exam
Strong Advantage: Up to $1M no-exam for ages 18-50, $500K ages 51-65. Assurity offers the highest no-exam limits in the market.
You Want Permanent Coverage with Flexibility
Diverse Options: Universal life, whole life, and indexed products available. Convert from term. Return of Premium rider option.
You Support Social Responsibility
B Corporation Status: Assurity is a Certified B Corporation. Policyholders own the company. Commitment to balancing purpose and profit.
Making Your Decision: Which Company is Right for You?
Key insight: The right choice depends on your specific situation—both companies excel in different niches, and the best fit depends on matching company strengths to your needs.
Decision Framework
Choose Fidelity If:
- You’re age 70 or older
- You need final expense coverage
- You’re aged 50-70 seekinga senior term
- You prefer digital, streamlined process
- You want one carrier for multiple needs
- You’re ages 65-85
Choose Assurity If:
- You need instant decisions
- You’re ages 18-65
- You want high coverage amounts
- You need permanent coverage options
- You want flexibility (converters, ROP)
- You support social responsibility
Common Decision Scenarios
| Your Situation | Better First Choice | Why |
|---|---|---|
| 38-year-old, needs an instant $500K term, good health | Assurity | Instant decisions, high no-exam limits |
| 72-year-old, wants $12K burial insurance, diabetes | Fidelity | Serves to age 85, final expense specialist |
| 60-year-old, seeking $50K permanent no-exam | Assurity | Universal life options, accelerated process |
| 58-year-old, wants income replacement, no exam | Fidelity | Senior Term unique offering (ages 50-70) |
| 45-year-old, wants the Return of Premium option | Assurity | Unique rider, fast acceleration |
The Smart Approach: Compare Both
Why choose without comparing? Get quotes from both Fidelity and Assurity for your specific situation. Pricing and offerings can vary significantly. What matters most is:
- Which company offers better rates for YOUR age, health, and coverage needs
- Which products align with YOUR specific goals
- Which approval timeline works with YOUR situation
- Which company’s strengths match YOUR priorities
Working with an independent agent representing both companies ensures you get an objective comparison and the best outcome.
Frequently Asked Questions
Which company has better financial ratings?
Both hold identical A- (Excellent) ratings from A.M. Best. Financial stability is not a differentiating factor—choose based on products and service approach.
Which company has faster approval?
Both offer fast approvals. Assurity’s accelerated underwriting typically delivers instant to same-day. Fidelity’s RAPIDecision delivers minutes to the same day. For straight speed, Assurity edges slightly ahead.
Can I get coverage without a medical exam?
Yes, both offer no-exam options. Fidelity’s Senior Term (ages 50-70) has no exam. Assurity’s accelerated underwriting (ages 18-65), no exam. Both excel at this.
Which is better for final expense coverage?
Fidelity specializes in final expense insurance. Product line designed for burial costs. For final expense specifically, Fidelity is a stronger choice. Assurity has products, but not as its core focus.
Who is cheaper—Fidelity or Assurity?
Depends on your situation. Both competitive. Assurity is typically competitive on term; Fidelity is competitive on final expense and senior products. Get quotes from both.
What’s the age limit for each company?
Fidelity serves people aged 18-85 broadly. Assurity serves ages 18-75 with accelerated underwriting to age 65. Fidelity advantage for ages 76-85.
Can I convert a term to permanent with either?
Yes, both offer convertibility. Fidelity is available throughout the term. Assurity is available throughout the term or to age 65. Both allow conversion without additional medical underwriting.
Ready to Compare Fidelity and Assurity for Your Situation?
Don’t guess which company is better for you—let’s get you actual quotes from both Fidelity and Assurity so you can make an informed decision based on real rates and coverage options tailored to your specific needs.
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About InsuranceBrokers USA
As independent insurance brokers, we represent both Fidelity Life Association and Assurity Life Insurance Company, allowing us to provide objective comparisons and help you choose the company that best fits your specific situation. We have extensive experience placing policies with both carriers and understand their respective strengths and specialties.
Our Comprehensive Services Include:
- Side-by-side comparison of Fidelity and Assurity quotes
- An objective analysis of which company fits your needs
- Application assistance for either company
- Access to additional carriers beyond Fidelity and Assurity
- Ongoing service and policy reviews
- No-cost consultation and quote comparison
Disclaimer: This comparison provides educational information about Fidelity Life Association and Assurity Life Insurance Company for informational purposes only and does not constitute insurance, financial, or legal advice. Information is current as of 2025, but insurance products, pricing, ratings, and company details are subject to change. Actual rates, approval times, product availability, and coverage options vary significantly based on individual circumstances, including age, health, state of residence, coverage amount, and other factors. The rate ranges and comparisons provided are approximate and for illustrative purposes—your actual quotes may differ substantially. Neither company is universally “better”—the right choice depends on your specific needs, situation, and preferences. We encourage working with independent insurance professionals who can provide personalized quotes from multiple carriers. This content should not be your sole basis for choosing life insurance—consult with licensed professionals for guidance specific to your situation.
