🎯 Bottom Line Up Front
This comprehensive comparison examines Fidelity Life Association and American Amicable Life Insurance Company side-by-side across key factors: financial strength, product offerings, pricing strategy, underwriting approach, customer service, and ideal customer profiles. We’ll explore each company’s distinct strengths and help you determine which insurer aligns better with your specific life insurance needs and financial objectives.
Understanding Fidelity and American Amicable: Company Overview
Key insight: Fidelity operates as a broad-market life insurer serving ages 18-85 with diverse products and technology-driven processes. American Amicable focuses exclusively on ages 50-85 seeking final expense coverage with simplified underwriting and personal service.
Fidelity Life Association
Fidelity Life Association was founded in 1896 and is headquartered in Illinois. With over 125 years of continuous operation, Fidelity has established a track record serving multiple market segments with diverse life insurance products. The company operates with a focus on technology and accessibility, offering streamlined processes and multiple product options through its RAPIDecision brand emphasizing fast decisions. Fidelity Life serves younger applicants seeking term coverage alongside older applicants needing permanent and final expense options. The company is owned by Vericity and operates across most U.S. states with products tailored for different age groups and coverage needs.
Fidelity Life Association
- Founded in 1896 (128 years)
- Broad-market focus
- Headquartered in Illinois
- Licensed nationwide (except NY, WY)
- A- (Excellent) from A.M. Best
- Owned by Vericity
- Technology-driven processes
American Amicable Life Insurance Company
American Amicable Life Insurance Company was founded in 1910 in Waco, Texas, giving it over 115 years of continuous operation. The company remains headquartered in Waco and maintains its Texas roots and community focus. American Amicable built its reputation on accessible life insurance for working families, specializing in simplified issue and guaranteed issue whole life insurance products designed primarily for final expense coverage. The company focuses exclusively on serving seniors aged 50-85 with straightforward underwriting that doesn’t require medical exams, making coverage accessible to those with pre-existing health conditions. American Amicable emphasizes quick decisions, personal service, and realistic expectations about what final expense insurance accomplishes.
American Amicable Life Insurance
- Founded in 1910 (115 years)
- Final expense specialist
- Headquartered in Waco, Texas
- Licensed in 49 states plus D.C.
- A- (Excellent) from A.M. Best
- Independent specialty insurer
- Simplified & guaranteed issue focus
Business Model Difference
Fidelity: Operates as a broad-market life insurer serving ages 18-85 with diverse products including term, whole life, senior-focused coverage, and final expense options. Technology-driven with emphasis on streamlined digital processes and fast decisions. Serves multiple demographics from young adults to seniors seeking different coverage solutions.
American Amicable: Operates exclusively as a final expense specialist serving ages 50-85 through simplified and guaranteed issue underwriting. Community-focused Texas-based service with emphasis on personal interaction. Specializes in accessible coverage for older applicants and those with health conditions through straightforward processes.
Financial Strength and Stability Comparison
Key insight: Both companies maintain solid financial ratings from A.M. Best. Both hold A- (Excellent) ratings, demonstrating strong financial stability and proven ability to honor claims obligations.
| Metric | Fidelity Life | American Amicable | What It Means |
|---|---|---|---|
| A.M. Best Rating | A- (Excellent) | A- (Excellent) | Both demonstrate solid financial health |
| Outlook | Stable | Stable | Both positioned for continued success |
| Years in Business | 128 years | 115 years | Both demonstrate remarkable longevity |
| Claims Record | Reliable payment history | Reliable payment history | Both process claims reliably |
| Parent Company | Vericity | Independent specialty insurer | Both have stable backing |
Financial Stability Verdict
Both companies are equally strong financially. Both hold identical A- (Excellent) ratings from A.M. Best, reflecting equivalent financial stability and claims-paying ability. Both have demonstrated ability to operate successfully for over a century through multiple economic cycles. Both are trustworthy insurers you can rely on to honor policy obligations.
Historical Performance
Fidelity Life
Over 125 Years of Service: Founded in 1896, Fidelity has continuously operated through multiple market cycles, wars, and economic transitions. Established track record serving diverse customer segments and adapting to changing market needs. Technology-driven evolution demonstrates commitment to customer accessibility and modern processes. A- Excellent rating reflects solid financial management and operational strength.
American Amicable
Over 115 Years of Service: American Amicable’s Texas roots trace back to 1910, establishing it as one of the region’s most enduring insurers. The company successfully focused on accessible coverage for working families and built a strong reputation in the final expense market. Consistent performance serving seniors and those with health conditions. Known for straightforward service and treating customers with dignity throughout claims process.
What This Means for You
Both companies have demonstrated their ability to honor commitments through multiple economic cycles. Both hold the same financial rating and present equivalent trust and reliability for claims payment. Your choice should be based on products and service approach rather than financial stability concerns—both deliver trustworthy coverage with proven longevity.
Product Offerings: What Each Company Provides
Key insight: Fidelity offers comprehensive breadth serving ages 18-85 with term and permanent options. American Amicable specializes exclusively in final expense coverage for ages 50-85 through simplified and guaranteed issue products.
Fidelity Life Products
| Product | Age Range | Coverage/Features |
|---|---|---|
| RAPIDecision Term Life | 18-65 years | $50K-$2M, 10/15/20/30 years, may require exam |
| RAPIDecision Senior Term | 50-70 years | $10K-$150K, 10/20/30 years, no exam |
| Whole Life | 50-85 years | $10K-$150K, lifetime coverage, simplified underwriting |
| RAPIDecision Guaranteed Issue | 50-85 years | Guaranteed acceptance, graded benefits, no exam |
| Final Expense Plan | 50+ years | $5K-$40K, simplified underwriting, no exam |
| Accidental Death | Various ages | Standalone or rider option coverage |
American Amicable Products
| Product | Type | Key Features |
|---|---|---|
| Simplified Issue Whole Life | Final Expense | $2K-$35K, no medical exam, fast approval |
| Guaranteed Issue Whole Life | Final Expense | $2K-$25K, guaranteed acceptance, graded benefits |
| Graded Benefit Plans | Final Expense | Modified death benefit, very flexible underwriting |
| Preneed Insurance | Funeral Planning | Assigned to funeral home, simplified application |
Fidelity’s Strength: Product Diversity
- Term for younger applicants
- Senior-focused term options
- Whole life coverage
- Guaranteed issue options
- Final expense programs
- Accidental death coverage
American Amicable’s Strength: Final Expense Focus
- Simplified issue expertise
- Guaranteed issue options
- No medical exam required
- Flexible health guidelines
- Fast approval process
- Preneed assignment options
Product Comparison Summary
Choose Fidelity if you’re younger (18-50) seeking term coverage, want multiple product options, prefer technology-driven processes and online applications, or need a carrier serving various age groups with diverse coverage needs.
Choose American Amicable if you’re 50-85 seeking final expense coverage, want guaranteed accessible underwriting, prefer no medical exam requirements, value personal Texas-based service, or want fast approval with simplified questions.
Pricing Philosophy and Value Comparison
Key insight: Fidelity emphasizes competitive rates for broader applicant base with technology-driven efficiency. American Amicable emphasizes accessible pricing for final expense coverage, especially for applicants with health conditions.
Life insurance pricing is highly individualized. Both companies offer competitive rates within their respective specialties and target markets.
Sample Rate Comparison: Final Expense Coverage ($15K-$20K)
| Age/Profile | Fidelity (Approx.) | American Amicable (Approx.) | Pattern |
|---|---|---|---|
| 60-year-old, good health | $32-50/month | $38-60/month | Fidelity may reward good health |
| 65-year-old, some conditions | $50-80/month | $45-70/month | American Amicable accessible for conditions |
| 70-year-old, health challenges | $75-125/month | $65-100/month | American Amicable designed for this |
Sample Rate Comparison: Young Adult Term ($250K/20-year)
| Age/Gender | Fidelity (Approx.) | American Amicable | Note |
|---|---|---|---|
| 30-year-old Male | $16-24/month | Not core focus | Fidelity designed for this market |
| 35-year-old Female | $14-21/month | Not available | Fidelity specialty for younger adults |
Important Pricing Notes
These are approximate ranges. Actual rates depend on detailed health information, lifestyle factors, state of residence, and specific coverage needs. Both companies offer competitive pricing within their respective specialties. Get personalized quotes from both for an accurate comparison.
Value Considerations Beyond Price
Fidelity’s Value Proposition
- Broad Market Reach: Products for ages 18-85 covering diverse needs
- Technology Efficiency: RAPIDecision streamlined processes and online access
- Fast Decisions: Often approve within minutes to same day
- Multiple Options: Term for younger applicants, permanent for seniors
- Competitive Pricing: Rates competitive across age groups and health profiles
American Amicable’s Value Proposition
- Accessible Underwriting: Coverage available even with health conditions
- No Medical Exam: Simplified application saves time and hassle
- Fast Approval: Often approved within 24-48 hours
- Flexible Guidelines: Accepts applicants others decline
- Personal Service: Texas-based community focus with personal touch
The Price Verdict
Compare for your specific needs. Fidelity typically offers competitive advantages for younger applicants (18-50) seeking term coverage. For final expense coverage, rates are typically comparable, though American Amicable may have advantage for applicants with health conditions due to flexible underwriting. Choose based on which company’s products and approach fits your age and situation.
Target Markets: Who Each Company Serves Best
Key insight: Fidelity serves broad market ages 18-85 with diverse products. American Amicable targets ages 50-85 seeking final expense coverage with accessible underwriting.
Fidelity’s Ideal Customers
- Ages 18-65 (broad range)
- Seeking term life insurance
- Ages 50+ with permanent options
- Prefer technology/online process
- Want quick decisions
- Various coverage amounts
- Diverse health profiles
American Amicable’s Ideal Customers
- Ages 50-85 (senior focus)
- Seeking final expense coverage
- Have pre-existing health conditions
- Prefer no medical exam
- Want fast approval
- Value personal service
- Budget: $2K-$35K coverage
Detailed Scenario Analysis
Scenario 1: 28-Year-Old Professional, Need $500K Term, Excellent Health
Better Choice: Fidelity — Fidelity specializes in competitive term pricing for younger applicants. Technology-driven RAPIDecision process with fast decisions. Multiple health classes and term options. American Amicable doesn’t focus on this market.
Scenario 2: 63-Year-Old, Wants $15K Burial Insurance, Heart Disease History
Better Choice: American Amicable — American Amicable excels at accessible final expense coverage with flexible health guidelines. No medical exam needed. Designed specifically for this situation with 24-48 hour approval.
Scenario 3: 55-Year-Old, Senior Term for Income Protection, Some Health Issues
Viable with Both — Fidelity offers senior term without medical exam. American Amicable doesn’t offer term but provides whole life alternatives. Fidelity better for income replacement. American Amicable better for final expense coverage.
Scenario 4: 72-Year-Old, Want Quick Coverage, Multiple Health Conditions
Better Choice: American Amicable — American Amicable’s guaranteed issue and simplified options designed for multiple health conditions. Fast approval (24-48 hours). Flexible underwriting accepts applications others decline. Community-focused personal service.
Finding Your Fit
Ask yourself these questions:
- Am I under age 50? → Fidelity has better term options
- Do I need final expense coverage? → American Amicable specializes
- Do I have health conditions? → American Amicable more accessible
- Do I prefer online/tech process? → Fidelity’s strength
- Do I want personal service? → American Amicable’s Texas approach
- Do I want no medical exam? → Both offer this for certain products
Customer Service and Application Experience
Key insight: Fidelity emphasizes technology-driven efficiency and streamlined digital processes. American Amicable emphasizes personal service, accessibility, and traditional communication.
Application Process Comparison
| Factor | Fidelity Life | American Amicable |
|---|---|---|
| Online Quote | Available direct | Available through agents |
| Online Application | Yes – streamlined digital | Yes – simplified process |
| Medical Exam | May be required for term | Not required for most products |
| Approval Speed | Often minutes to same day | Often 24-48 hours |
| Health Questions | Comprehensive for term | Simplified (5-10 questions) |
| Service Approach | Technology-focused | Personal service-focused |
Customer Service Ratings
Fidelity Life
- A.M. Best: A- (Excellent)
- Focus: Technology-driven efficiency
- Process: RAPIDecision streamlined
- Claims Processing: Reliable payment
- Application: Digital-first approach
American Amicable
- A.M. Best: A- (Excellent)
- Focus: Personal service
- Process: Simplified, accessible
- Claims Processing: Reliable payment
- Application: Dignity and respect
Understanding the Differences
Both companies have solid ratings and reliable claim payment. Fidelity emphasizes modern digital convenience with fast online decisions. American Amicable emphasizes warm personal service and accessibility. Choose based on whether you prefer technology convenience or personal guidance.
Professional Insight
“From our perspective, Fidelity shines when clients prefer technology-driven processes and want quick digital decisions, particularly for younger applicants seeking term coverage. American Amicable excels when clients value personal service, need accessibility for health conditions, or prefer straightforward processes over tech complexity. Both deliver reliable claims processing and appropriate financial stability for their respective markets.”
– InsuranceBrokers USA – Management Team
Advantages of Choosing Fidelity
Key insight: Fidelity’s strengths center on broad market coverage, technology-driven efficiency, diverse product options, and serving younger applicants through competitive term offerings.
Fidelity’s Core Advantages
- Broad Age Range: Products for ages 18-85 covering diverse life stages
- Term Life Expertise: Competitive term options for younger applicants
- Technology Platform: RAPIDecision streamlined processes and digital convenience
- Fast Decisions: Often approve within minutes to same day online
- Senior Options: Dedicated senior term without medical exam (ages 50-70)
- No-Exam Products: Senior term and whole life without medical exam
- Diverse Products: Term, whole life, guaranteed issue, final expense, accidental death
- Strong Financial Rating: A- Excellent rating from A.M. Best
- Nationwide Availability: Licensed in most states (except NY, WY)
- Accidental Death: Standalone and rider options available
When Fidelity is the Smart Choice
You’re Under Age 50 Seeking Term Life
Fidelity’s Core Market: Fidelity specializes in competitive term pricing for younger applicants ages 18-65. RAPIDecision term products with multiple year options. American Amicable doesn’t serve this market at all.
You Prefer Digital, Technology-Driven Process
Tech Excellence: Fidelity’s online platform allows quotes and applications from home. RAPIDecision delivers decisions often within minutes. Mobile-friendly digital experience. Better for tech-comfortable applicants.
You Want Multiple Product Options
Product Breadth: Fidelity offers term for younger applicants, senior term, whole life, guaranteed issue, final expense, and accidental death coverage. Multiple solutions in one carrier across different life stages.
You’re Age 50+ But Want No-Exam Senior Term
Senior Term Option: Fidelity’s RAPIDecision Senior Term (ages 50-70) offers $10K-$150K without medical exam. Unique option American Amicable doesn’t provide. Good for income replacement or mortgage protection for older workers.
Advantages of Choosing American Amicable
Key insight: American Amicable’s strengths center on accessible final expense coverage, simplified underwriting, no medical exam requirements, fast approval, and personal Texas-based service.
American Amicable’s Core Advantages
- No Medical Exam Required: Simplified and guaranteed issue options available
- Fast Approval Process: Often approved within 24-48 hours
- Flexible Health Guidelines: Accepts conditions others decline or heavily rate
- Simplified Application: Just 5-10 health questions for most products
- Final Expense Expertise: Over 115 years specializing in accessible coverage
- Age Flexibility: Coverage available up to age 85
- Texas Values: Waco-based with community-focused service
- Preneed Options: Direct assignment to funeral homes available
- Reliable Claims: Consistent payment history over decades
- A- Financial Rating: Solid stability from A.M. Best
When American Amicable is the Smart Choice
You Have Pre-Existing Health Conditions
Perfect Fit: American Amicable’s flexible underwriting accepts conditions like diabetes, heart disease, COPD, and cancer history. Where others decline or heavily rate, American Amicable often approves with reasonable pricing.
You Want Coverage Quickly Without Medical Exams
Fast Process: American Amicable’s simplified issue products require no medical exam, no blood work, no paramedical visit. Answer a few health questions and get approved within 24-48 hours.
You Need Final Expense Coverage
Core Specialty: American Amicable built reputation on final expense insurance. Coverage amounts ($2K-$35K) perfectly sized for burial expenses. Simplified process respects seniors’ time and health situations.
You’re Older (Ages 65-85) or Value Personal Service
Senior-Focused: American Amicable specializes in serving older applicants up to age 85. Community-focused service from Texas heritage. Personal touch throughout application and claims process.
Making Your Decision: Which Company is Right for You?
Key insight: The right choice depends entirely on your situation—both companies excel in their respective niches, and the best fit depends on matching company strengths to your specific needs.
Decision Framework
Choose Fidelity If:
- You’re under age 50
- You need term life
- You prefer digital process
- You want fast online decision
- You want multiple product options
- You like technology approach
- You’re age 50+ seeking senior term
Choose American Amicable If:
- You need final expense coverage
- You have health conditions
- You want no medical exam
- You need fast approval
- You’re age 65-85
- You want simplified process
- You need $2K-$35K coverage
Common Decision Scenarios
| Your Situation | Better First Choice | Why |
|---|---|---|
| 32-year-old, needs $300K term, excellent health | Fidelity | Term specialty, digital process |
| 64-year-old, wants $15K burial insurance, diabetes | American Amicable | Final expense expert, flexible underwriting |
| 58-year-old, wants $50K income replacement, no exam | Fidelity Senior Term | Senior term without exam, $10K-$150K |
| 71-year-old, want coverage fast, multiple conditions | American Amicable | Fast approval, accepts health conditions |
| 42-year-old, prefers digital, good health | Fidelity | RAPIDecision online platform |
The Smart Approach: Compare Both
Why choose without comparing? The smartest strategy is obtaining quotes from both Fidelity and American Amicable for your specific situation. Pricing and offerings can vary significantly based on your unique profile. What matters most is:
- Which company offers better rates for YOUR specific age, health, and coverage needs
- Which products align with YOUR specific goals
- Which application process suits YOUR timeline and preferences
- Which company is designed to serve people in YOUR situation
Working with an independent agent who represents both companies ensures you get an objective comparison and the best possible outcome.
Important Considerations
Don’t choose based on company name or reputation alone. Both Fidelity and American Amicable are reputable, financially sound companies with proven track records. Your decision should be driven by:
- Which products fit your specific needs
- Which offers better pricing for your profile
- Which application process matches your preferences
- Which company is designed to serve people in your situation
- How your health and age profile fit with each company’s specialty
Both companies will reliably honor their commitments—choose based on practical fit, not brand loyalty.
Frequently Asked Questions
Which company has better financial ratings?
Both companies hold identical A- (Excellent) ratings from A.M. Best, reflecting equal financial health and claims-paying ability. Both have proven track records honoring obligations over more than a century. Financial stability is not a differentiating factor—choose based on products and service approach.
Can I get life insurance if I’m under 50?
Yes, but only Fidelity serves this market effectively. Fidelity’s RAPIDecision term life covers ages 18-65 with competitive rates. American Amicable focuses exclusively on ages 50-85, so they don’t serve younger applicants.
Can I get coverage without a medical exam?
Yes, both companies offer no-exam options. Fidelity’s senior term (ages 50-70) and guaranteed issue products don’t require exams. American Amicable specializes in no-exam coverage—most final expense products skip medical exams entirely. American Amicable is more exclusively focused on no-exam products.
Which company is better for final expense coverage?
American Amicable specializes in final expense insurance. While Fidelity offers final expense products, American Amicable’s entire focus is burial insurance for ages 50-85. For this need, American Amicable is the stronger choice with more accessibility options.
Who is cheaper—Fidelity or American Amicable?
It depends on your specific situation. Fidelity may have advantages for younger applicants (18-50) seeking term. For final expense coverage and older applicants with health conditions, rates are typically comparable. Get quotes from both for your specific profile.
How quickly can I get approved?
Fidelity often approves applications within minutes to same day through RAPIDecision digital process. American Amicable typically approves simplified issue applications within 24-48 hours. Both are fast, but Fidelity’s digital process is slightly faster.
Is there a term option for seniors?
Yes. Fidelity offers Senior Term (ages 50-70) with $10K-$150K coverage without medical exam. This is unique to Fidelity. American Amicable doesn’t offer term insurance—they focus exclusively on whole life and final expense products.
Ready to Compare Fidelity and American Amicable for Your Situation?
Don’t guess which company is better for you—let’s get you actual quotes from both Fidelity and American Amicable so you can make an informed decision based on real rates and coverage options tailored to your specific needs.
Free comparison quotes – Independent advice on both companies
About InsuranceBrokers USA
As independent insurance brokers, we represent both Fidelity Life Association and American Amicable Life Insurance Company, allowing us to provide objective comparisons and help you choose the company that best fits your specific situation. We have extensive experience placing policies with both carriers and understand their respective strengths and specialties.
Our Comprehensive Services Include:
- Side-by-side comparison of Fidelity and American Amicable quotes
- Objective analysis of which company fits your needs
- Application assistance for either company
- Access to additional carriers beyond Fidelity and American Amicable
- Ongoing service and policy reviews
- No-cost consultation and quote comparison
Disclaimer: This comparison provides educational information about Fidelity Life Association and American Amicable Life Insurance Company for informational purposes only and does not constitute insurance, financial, or legal advice. Information is current as of 2025, but insurance products, pricing, ratings, and company details are subject to change. Actual rates, approval times, product availability, and coverage options vary significantly based on individual circumstances, including age, health, state of residence, coverage amount, and other factors. The rate ranges and comparisons provided are approximate and for illustrative purposes—your actual quotes may differ substantially. Neither company is universally “better”—the right choice depends on your specific needs, situation, and preferences. We encourage working with independent insurance professionals who can provide personalized quotes from multiple carriers. This content should not be your sole basis for choosing life insurance—consult with licensed professionals for guidance specific to your situation.
